Thursday, December 5, 2013

899 Sales Letter for Case Study 3

Al-Munir Hotel and Spa Group
417th Rd, Dubai
Phone: 123-456-7890
www.al-munir.com
November 20, 2013

Ms. Marion Wise
McKinsey & Company
55 East 52nd Street, 21st Floor
New York, NY 10022

Dear Ms. Wise,

We thank you for your patronage.
Your survey was very helpful for us. We would like to improve our services by taking your suggestion.
We would like to announce you to our new services.

We have begun the stay-point service for our customers. This program is for customers to gain points for services. You can get points according to the days of your stay. You can also get additional points by your hotel reservation. Stay-point can be used to upgrade your room to a suite, and you can change the point to coupons for amenities. We have presented 5,000 points to our loyal customers like you as the opening service campaign. Please try to use it at this opportunity! Furthermore, we have begun a shuttle service to amusement facilities near our hotel.
If you need more details, please check our website www.al-munir.com.

If you begin your account by Dec. 1st, you can get 1,000 extra points. Please sign up and try it!
We hope to make your leisure more pleasant by our new services.

Sincerely yours,




Kosuke Omagari

Service Manager

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